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An Urgent Message From CEO Lorna Dueck

As the CEO here at Crossroads, Lorna is on guard to expand two very important things; the transformational content that reveals the message of Jesus, and the broadcast distribution system that actually delivers that good news to people.  

Airtime is a daily charge, nobody gives it to us, no network is interested in airing it for free. We pay for it every day to bring you Christian truth. Despite cost cutting in every department of Crossroads, we are still not meeting our airtime bills.   At the end of March we have to pay a $400,000 bill to one of our largest broadcasters. We're sharing that openly with you today that we need your help now. We are at risk of NOT being able to pay for the broadcast system that reaches over ONE MILLION Canadians each week.  So we are asking today for a heartfelt financial gift.

If you want to call Lorna personally to discuss a major leadership level gift - she will explain more fully what's underway and why your leadership gift is needed right now. Ask for Lorna when you call 1-800-265-3100.

So here is your chance to say "I can help give Crossroads the financial freedom it needs to keep 100 Huntley St on national network TV.    I want to make sure 100 Huntley Street can keep informing Christian hope on the largest media stage for God's stories in Canada.  If you've already given all you are able please know how deeply grateful we are - thank you.

You can donate online at or phone us at 1-800-265 3100.  

God bless you for helping us get across this critical month end finish line.


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